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Aufgrund der Covid-19-Pandemie ist der Tourismus wie keine andere Branche gezwungen, sich an das dynamische Marktumfeld anzupassen. Sobald die Normalität wieder Einzug hält, wird sich auch der internationale Wettbewerb sehr intensiv gestalten. Deshalb ist es wichtig, dass sich der Schweizer Tourismus schon jetzt neu positionieren kann, um mittelfristig wettbewerbsfähig zu sein. Mit der Beschleunigung der grossen Trends vor der Covid-19-Krise, wie der Digitalisierung oder der Nachhaltigkeit, wird ebenfalls ein starker Druck ausgeübt, auf den es zu reagieren gilt.<\/p>

Der Bundesrat wird deshalb aufgefordert, den Tourismus in der ganzen Schweiz (in den Städten, auf dem Land, in den Bergregionen) mit gezielten und flexiblen Impulsen und Hilfen zu fördern, mithilfe einer Politik, die es ermöglicht, Strukturanpassungen zu begleiten und vorherzusehen. Er soll sich dazu auf die bestehenden Instrumente der Tourismuspolitik stützen, wie die Neue Regionalpolitik, den Hotelkredit, Innotour oder Schweiz Tourismus.<\/p>"},{"type":{"id":14,"name":"Antwort BR \/ Büro"},"value":"Der Bundesrat beantragt die Annahme der Motion."},{"type":{"id":5,"name":"Eingereichter Text"},"value":"

Der Bundesrat wird beauftragt, basierend auf den bestehenden Instrumenten rasch ein wirksames Unterstützungsprogramm einzuführen, das die Wettbewerbsfähigkeit des Schweizer Tourismus in der Zukunft gewährleistet und sicherstellt, dass die verschiedenen Akteure die notwendigen Investitionen tätigen können. Das Impulsprogramm soll stark auf Nachhaltigkeit und Innovation ausgerichtet sein.<\/p>"},{"type":{"id":1,"name":"Titel des Geschäftes"},"value":"Der Schweizer Tourismus braucht ein schnelles, wirksames und auf Nachhaltigkeit ausgerichtetes Unterstützungsprogramm"}],"title":"Der Schweizer Tourismus braucht ein schnelles, wirksames und auf Nachhaltigkeit ausgerichtetes Unterstützungsprogramm"}